|MEASURING THE RESULTS OF YOUR ADVERTISING
You should expect your advertising dollars to support your sales growth plan or if you are new business, the sales budget you developed when you started or bought your business. How much growth? There is no standard number. The biggest factor will the history of your growth. If you’ve been growing at 3-5% per year, increasing your ad budget or allocating it in a more effective manner should increase this growth, possibly in the 8-10% range. The most important factor in this metric it to make sure you are keeping track of the important items listed on the following page. This page is designed to keep one month’s of info, so please make copies or set this up on your computer.
Advertiser Tracking Sheet